Launching your podcast should be fun, exciting and stress-free
Every launch we do is unique to the needs of our clients, but here is the general process you can expect.
Equipment Consultation
The internet is filled with people recommending what equipment they use or what popular podcasters use. This leads to people buying equipment that isn't suited for their situation. We know the best audio and video gear to recommend based on your budget and needs.
Creative Assets
Using your strategy as a guide, we can work with you to develop cover art, help you source the right piece of music or compose music just for your podcast, and develop a compelling trailer to help capture interest in your podcast.
Distribution & Launch
There are many platforms that deliver podcasts to listeners. You want to make sure your show is as widely distributed as possible. Each platform has its own submission process, timeline and requirements. We can navigate this process for you.
Every Podcast Needs a Solid Strategy
You've decided to start a podcast, now what? With over 2 million podcasts out there (Podcast Insights 2021), we don't recommend throwing your content out there and seeing what sticks. If that's the approach you want to take, we wish you the best (yes, we mean that sincerely), but we aren't a good fit. We're a strategy-focused team because we have the best interest of our clients at heart.
- Can you sum up the purpose of your podcast in one line?
- Have you identified your goals?
- Do you know who you want to reach and how to reach them?
- Do you have a well-developed voice and identity?
- Have you considered how to best position your podcast for maximum impact?
If it's not easy to answer these questions, a brand strategy can help give you the clarity you need to have a successful launch. The best time to do a brand strategy is before you've invested time and money into a launch. We can work on a strategy with you, you can ask us for guidance to build your own, or you can hire someone else entirely. We're here to support you where you need it most.