How Do We Market Our Podcast?
Maybe you've got a great idea for a podcast, but you need help bringing it to life. Maybe you have a podcast, but you're struggling to find devoted listeners. Marketing your podcast can feel overwhelming, especially if your marketing/communications team is overloaded or you don't have the support of a team. Where do you start?
The short answer? Your brand. Your brand is your foundation. If you don't have a solid brand strategy in place, it will be a challenge to connect with your audience and market your podcast. This is true whether you're looking to engage your employees with internal communications or you want to share industry knowledge with a niche group of professionals. That's what we're here for. You've got an important story to share, and we're experienced, award-winning storytellers--let's create the show your audience needs.
Are you just starting out or looking to re-evaluate your brand? We can help you develop a brand strategy for your podcast and/or audit your current brand. We'll help you create audience personas and develop your messaging and visual identity, including your mission, show name, logos, color + font selection, cover art, social media templates, etc. Learn more about our brand strategy process.
Have a solid brand in place? We audit your podcast content and work with you on ways to better engage with your audience. We don't sell you likes, listens and downloads. We help you tell compelling stories that get results. We can assess how well your podcast and marketing strategies align with your audience profiles. Learn more about our content audits.
A snazzy audiogram with a well-chosen clip and unique visuals can help your post stand out on a feed. We can create custom, animated audiograms from scratch, just for your brand.
When it comes to your podcast intro, your own sound can make all the difference. We are experienced musicians and composers. We offer exclusive or non-exclusive licenses.
...because every podcast needs a bespoke strategy
Phase 1
We build your foundation
What is your podcast about and who is it helping?
What are your goals?
Mission, vision, and values
Phase 2
We identify your target audience and their unmet needs
We build audience personas
Phase 3
We define your podcast voice
What voice/personality will be true to your brand and still resonate with your audience?
Phase 4
We discover opportunities for your podcast
What gaps can you fill?
What topics and stories might resonate?
Phase 5
We create your roadmap
We'll define your opportunities, provide direction for your visual identity, messaging, and provide recommendations for a solid launch.
Our Podcast Audit & Consultation Process
Not looking for an in-depth strategy? Maybe you have a solid podcast brand, but you want to improve your engagement rates or grow your listeners. We offer content audits to help you identify areas you can improve. Sometimes a few small tweaks can make a big impact!
Our Podcast Audit Packages
Essential Audit
- 45 minute consultation
- Content
- Audio quality
- Branding
- Podcast analytics
Advanced Audit
- 90 minute consultation
- Content
- Audio quality
- Branding
- Website
- Relatability & Performance
- Social Media
- Podcast analytics
- Format & Pacing
- Findings report
Audit & Roadmap
- Two 60 minute consultations
- Advanced Audit
- Audience profile analysis
- Competitor research
- Findings report & strategic roadmap