Build a Bespoke Podcast Strategy

Organic growth takes time, patience and work. There isn’t a Marketing Handbook with all the secrets to a successful podcast strategy. Let us be your guide.

Identify your audience

Create or audit your brand strategy

Develop and launch your new podcast brand

How Do We Market Our Podcast?

Maybe you've got a great idea for a podcast, but you need help bringing it to life. Maybe you have a podcast, but you're struggling to find devoted listeners. Marketing your podcast can feel overwhelming, especially if your marketing/communications team is overloaded or you don't have the support of a team. Where do you start?

The short answer? Your brand. Your brand is your foundation. If you don't have a solid brand strategy in place, it will be a challenge to connect with your audience and market your podcast. This is true whether you're looking to engage your employees with internal communications or you want to share industry knowledge with a niche group of professionals. That's what we're here for. You've got an important story to share, and we're experienced, award-winning storytellers--let's create the show your audience needs.

Brand Strategy & Development

Are you just starting out or looking to re-evaluate your brand? We can help you develop a brand strategy for your podcast and/or audit your current brand. We'll help you create audience personas and develop your messaging and visual identity, including your mission, show name, logos, color + font selection, cover art, social media templates, etc. Learn more about our brand strategy process.

Audience Growth & Engagement

Have a solid brand in place? We audit your podcast content and work with you on ways to better engage with your audience. We don't sell you likes, listens and downloads. We help you tell compelling stories that get results. We can assess how well your podcast and marketing strategies align with your audience profiles. Learn more about our content audits.

Custom Audiograms 

A snazzy audiogram with a well-chosen clip and unique visuals can help your post stand out on a feed. We can create custom, animated audiograms from scratch, just for your brand.

Music Composition

When it comes to your podcast intro, your own sound can make all the difference. We are experienced musicians and composers. We offer exclusive or non-exclusive licenses.

...because every podcast needs a bespoke strategy

Phase 1

We build your foundation

What is your podcast about and who is it helping?
What are your goals?
Mission, vision, and values

Phase 1

Phase 2

We identify your target audience and their unmet needs

We build audience personas

Phase 2

Phase 3

We define your podcast voice

What voice/personality will be true to your brand and still resonate with your audience? 

Phase 3

Phase 4

We discover opportunities for your podcast

What gaps can you fill?
What topics and stories might resonate?

Phase 4

Phase 5

We create your roadmap

We'll define your opportunities, provide direction for your visual identity, messaging, and provide recommendations for a solid launch. 

Phase 5

Our Podcast Audit & Consultation Process

Not looking for an in-depth strategy? Maybe you have a solid podcast brand, but you want to improve your engagement rates or grow your listeners. We offer content audits to help you identify areas you can improve. Sometimes a few small tweaks can make a big impact!

1. Analysis

We can review and audit your podcast, including but not limited to audio quality and content, branding, audience personas, social media accounts, videos, and website. Our review can also include competitor research to help determine if you need to re-assess your positioning. 

2. Findings

We'll be assessing engagement levels, how well your content aligns with your audience profiles, and areas for improvement. We'll compile the results of our audit and actionable steps you can take to improve your podcast. With advanced audits, we can prepare a findings report and even a roadmap for you. 

3. Consultation

We'll have a 45 minute to 2-hour consultation where we go over our findings in detail and you can ask any questions you have. If you went with one of our more in-depth audits, you will receive findings report and strategy guide/roadmap. 

Our Podcast Audit Packages

Essential Audit

  • 45 minute consultation
  • Content
  • Audio quality
  • Branding
  • Podcast analytics

Advanced Audit

  • 90 minute consultation
  • Content
  • Audio quality
  • Branding
  • Website
  • Relatability & Performance
  • Social Media
  • Podcast analytics
  • Format & Pacing
  • Findings report

Audit & Roadmap

  • Two 60 minute consultations
  • Advanced Audit
  • Audience profile analysis
  • Competitor research
  • Findings report & strategic roadmap